Digital Marketing Course
WITH ANDROID PHONE
Learn the basics of Digital Marketing modules
15 days | 30 hours of Live Personalized Mentorship in Small Groups |
Certificate from Vijaygarh Jyotish Ray College, Kolkata
This course will give you a basic idea of what digital marketing is and how it is done at a very basic level using your smartphone only.
(UPCOMING) BATCH STARTS FROM MAY 2024
In Collaboration with
Vijaygarh Jyotish Ray College
8/2 Bejoygarh, Jadavpur, Kolkata, Pin-700032. West Bengal. India
Advantages of VJRC
Affiliated under University of Calcutta
Registered under 2f & 12B of UGC Act Under Graduate with Post Graduate Courses
Re-Accredited by NAAC (3rd Cycle) (Grade - A)
Funded by RUSA; DBT-BOOST, Ranked in NIRF, AISHE
ISO 9001:2015 Certified
The Digital Marketing Course with Android Phone is particularly suitable for those who have no knowledge of Digital Marketing and wish to get an overview of it to accelerate their career with new-age marketing skills in the digital world. It is meant for both non tech-savvy as well as tech-savvy students from any academic stream.
You can always opt for the other advanced level courses in different digital marketing modules
Course Fee Structure
Free for Vijaygarh Jyotish Ray College First Year students. External students are not allowed to this course.
For detailed discussion please Call or WhatsApp our Programme Coordinator Miss. Sayantani Banerjee @ 9051980689
Key Features of the course
Live online mentorship by an industry expert
Live interaction with the trainer
Learn the very basics of Digital Marketing
Learn the use of Social Media Platforms
Learn the basic terminologies of Digital Marketing
The Course starts for you on 23 September 2023 and ends on 19 November 2023.
This Digital Marketing Beginner's Level Course is totally practical-based in which you will develop a project being the creation of a website in Blogspot and apply all the practical knowledge learned to it. This way we can guarantee our students have practical, real-world proficiency in digital marketing.
As you complete modules and assignments in the course they will be reviewed by the trainer. Doubt-clearing classes will be assigned each week. Certification is dependent on the correct submission of these practical assignments. There will be a video tutorial on how exactly to submit tasks.
Specialization
Basic Terminologies and Concepts of Digital Marketing
Basics of Search Engine Optimization
Basics of Social Media Marketing
Basics of keyword research
Free Blogspot website building tutorial
Future Scope
Will be able to handle Facebook, LinkedIn & Instagram Accounts as a social media marketer
Will be able to handle Blogspot blogs and do SEO for them
Will be able to get internship opportunities in social media field/blog maintenance
Programme Type
Certificate Course (Certificates will be provided by Vijaygarh Jyotish Ray College, Kolkata)
Duration & Timing
15 Days
(15 live lectures of duration 1 hour each + Video tutorial of total 5 hours + 10 hours of Reading Materials & Practical Assignments)
(30 hours, 2 classes of 2-hours duration/week)
Mode of Teaching
Live Online Classes on Google Meet/Zoom + Reading Materials with practical assignments
Medium of Instruction
Live online lectures in Bengali / English
Eligibility to apply:-
First Year Students (any stream) of Vijaygarh Jyotish Ray College
Must have a laptop/desktop/mobile with a standard/high-speed internet connection.
Selection procedure:-
First come first serve basis
Course Details:-
Module 1:- Digital Marketing Introduction (Theoretical Knowledge)
Importance of digital marketing
How can digital marketing be the ultimate tool for success for businesses?
Difference between traditional marketing and digital marketing
How digital marketing techniques are used to promote goods and services online
Total lecture:- 1 Live interactive class (1 hour) + 1 hour of Reading Materials + 1 Assignment of 20 marks (1 hour) = 3 hours
Module 2:- Web Properties (Planning & Creation & Maintenance) (Theoretical Knowledge)
Basic knowledge of the World Wide Web and how it works
Website Planning and Creation for your business promotion
Usability & user experience of a website
How to choose a domain name
How to choose TLDs
How to choose the correct server for your site
Total lecture:- 1 Live interactive classes (2 hours) + 1 hour of Reading Materials + 1 Assignments of 20 marks each (1 hour) = 4 hours
Module 3:- Introduction to free Blogspot website building using Android Phone
How to find a niche on which you want to build the website
How to create a free account with Blogspot and optimizing it
How to select the theme for your site
How to customize the selected theme using widgets
How to add pages, media, posts
Total lecture:- 3 Live interactive classes (1 hour each) + 3 video tutorials (total 1 hour) + 1 Assignments of 20 marks (1 hour) = 5 hours
Module 4:- Keyword Research
Introduction to SEO keyword research
Types of Keywords
Performing Keyword Research using free tools
Total lecture:- 2 Live interactive classes (1 hours each) + 1 Assignment of 20 marks (1 hour) = 3 hours
Module 5:- Content Writing Techniques for your website
Finding topics for your blog
Writing an article based on the keyword research & AI App
Using long-term keywords, short-term keywords in content
Total lecture:- 4 Live interactive classes (2 hours each) + 2 Assignments of 20 marks each (2 hours) = 6 hours
Module 6:- Social Media
Facebook Profile creation & marketing
LinkedIn Profile creation & marketing
Instagram Profile creation & marketing
Total lecture:- 3 Live interactive class (2 hours each) + 3 Assignments of 20 marks each (3 hours) = 9 hours
Module 7:- Basic Terminologies used in Digital Marketing
Total lecture:- 2 hours of Reading Materials to be provided + 1 Assignment of 20 marks (1 hour)
Class Video Clips for References
Evaluation Pattern:-
Assignments are to be submitted via the Google form link given at the completion of each module/video tutorial.
Marks will be given based on the rate of completion of Practical Assignments given and class attendance.
A minimum of 40% marks needs to be obtained in order to get the certificate.
Placement:-
This training course is intended to impart knowledge to those who wish to learn the trade for personal/professional use. Successful candidates with good marks will be provided internships from the college’s end through their involvement in the Radio Kolkata channel or other projects of SB Digital Academy through Summer Internship Programmes. Reference will be provided subject to the availability of any job in the known circle based on the performance of the candidate in the class, and the completion rate of the practical assignments as well as in the final examination. One may pursue Advanced Level Courses in SEO, SMM, Content Writing, Content Management & Community Management to become a professional digital marketer.
Course Timings Details
Intake capacity:- maximum 50 students per batch
*Please note batch will not start till it reaches the minimum number of student (25) enrollments.Course commencement:- VJRC Batch 2024 starts from 5 May 2024
Mentorship Class Timings (Day/Dates):-
Time Slot:- Every Saturday 8:00 pm - 10:00 pm
For a detailed discussion, please Call or WhatsApp our Programme Coordinator
@ 9051980689/8902006719
@ 9051980689/8902006719