Digital Marketing Certification Course (BEGINNER'S LEVEL)
Become an industry-ready Digital Marketer
35 days (5 months) | Live Personalized Mentorship in Small Groups
Certificate from SB Digital Academy, Kolkata
Our full-fledged practical-oriented digital marketing certification course will transform you into a full-stack Digital Marketing Professional driving sustained growth in your website’s most critical marketing channel. You will master the many facets of SEO like keyword research, technical SEO, link building, analytics, Social Media Marketing, Content Marketing and much more with this internship-based training course.
SESSION DURATION: JULY - NOVEMBER 2024
For a detailed discussion, please Call or WhatsApp our Programme Coordinator
@ 9051980689
@ 9051980689
Key Features of the course
5X higher live interaction with live online classes by industry experts
Learn Google’s popular tools like Google Analytics, Google Ads, Tag Manager, and Search Console
Real-life industry-based projects to train with
Gain detailed insights on advanced web analytics, Google search console
Focus on technical and social strategies for increasing site traffic
Learn how to build SEO for targeted audiences through content localization, and optimizing for local search engines.
Discover techniques to optimize mobile-friendly websites, and leverage link-building activities to drive organic and paid SEO/Social Media traffic
Learn how to identify key SEO and SMM metrics and collect, interpret, validate, and report success to your clients and stakeholders.
Extra doubt clearing classes
Specialization
Search Engine Optimization
Email Marketing
Social Media Optimization
Social Media Paid Advertisement
Google Ads
Content Marketing
Community Management
Programme Type
Certificate Course (Certificates will be provided by SB Digital Academy, Kolkata)
Duration & Timing
35 Days (35 lectures)
(70 hours, 2 classes of 2-hour duration/week)
Mode of Teaching
Live Online Classes with practical assignments on Google Meet/Zoom
Medium of Instruction
English / Bengali / Hindi
Eligibility to apply:-
Anyone who has appeared for Higher Secondary (+12) examination in the previous or current year
Anyone pursuing under-graduation courses (any stream) from any college all over India
Anyone pursuing post-graduation courses (any stream) from any college all over India
Any Graduate/Post Graduate (any stream) from any college in India
Any individual residing in India (any province) of any age
Must have a laptop/desktop with a standard/high-speed internet connection. Mobile is optional as most of the practical assignments will require a desktop/laptop to complete.
Selection procedure:-
First come first serve basis after an online Google Meet counselling
Evaluation Pattern:-
Online Test will be conducted
Practical Assignments & Theoretical Questions
Module 1:- Search Engine Optimization (Course Details)
18 Days (18 lectures) (36 hours, 2 classes of 2-hour duration/week)
Module course fee:-
3000/- (Module-wise instalment) for VJRC student (current/ex)
3500/- (Module-wise instalment) for external student /applicant
Total Lectures = 18 | Total Assignments = 25 | Total Marks = 600
Digital Marketing Introduction
Importance of digital marketing
How can digital marketing be the ultimate tool for success for businesses?
Difference between traditional marketing and digital marketing
Web Properties (Planning & Creation & Maintenance)
Basic knowledge of the World Wide Web
Website Planning and Creation
Usability & user experience of a website
Introduction to SEO
What is SEO?
Importance of SEO in Digital Marketing
What is Search Engine & how does it work?
Google Algorithms
Keyword Research using Google Ad Keyword Planner & Other Tools
Introduction to SEO keyword research
Types of Keywords
Keyword Density
Performing Keyword Research
Competitor Analysis Overview
Google Keyword Planner
Google Analytics Tool for Analysing Your Site Performance
Google Analytics Overview
Setup Google Analytics
Understanding the reports
6. Webmaster SEO Tools
Setting up your Webmaster Tools for SEO
Submitting new URLs and checking for page status and indexing for SEO
Where your pages are ranking and page/query performance in SEO
7. On-Page SEO Techniques
On-page SEO introduction
Aspects of On-page technical SEO
Importance of Mobile Responsiveness
8. Off-Page SEO Techniques
Off-page SEO introduction
What is Page Rank? How to Improve PR?
What is Moz Domain Authority / Page Authority
How to Improve DA / PA?
Off-Page SEO & Link Building
Article Writing and submissions
9. Email Marketing
Email Marketing Intro
Email Marketing - MailChimp
MailChimp Campaigns
MailChimp Analytics
10. Useful Tools for SEO
11. Introduction to Google Ads
Basic Introduction to Terminologies
Keyword Research
Campaign/Ad Creation & Execution
Module 2:- Social Media Marketing (Course Details)
7 Days (7 lectures) (14 hours, 2 classes of 2-hour duration/week)
Module course fee:-
3000/- (Module-wise instalment) for VJRC student (current/ex)
3500/- (Module-wise instalment) for external student /applicant
Total Lectures = 7 | Total Assignments = 8 | Total Marks = 150
Overview of Social Media Marketing
Facebook
Understanding the difference between a Facebook profile & Facebook Business Page
Facebook Business Page Creation
Types of Facebook posts
Facebook Post scheduling & sharing
Facebook Paid Promotion
Instagram
Instagram Business profile creation
Instagram & Facebook Integration
Instagram post scheduling & sharing
Instagram Paid promotion
YouTube
YouTube channel creation
YouTube channel Optimization
Video upload on YouTube channel
YouTube Marketing
Pinterest
Pinterest profile creation
Pin and Board creation on Pinterest
Pin scheduling & sharing
Pinterest Marketing
X (Formerly Twitter)
X (Formerly Twitter) profile creation
X (Formerly Twitter) post scheduling & sharing
X (Formerly Twitter) ethics
X (Formerly Twitter) Paid Promotion
LinkedIn
LinkedIn profile creation
LinkedIn post scheduling & sharing
LinkedIn Business Page Creation
LinkedIn Paid Promotion
Reddit & Quora Promotion
Module 3:- Content Marketing & Community Management (Course Details)
10 Days (10 lectures) (20 hours, 2 classes of 2-hour duration/week)
Module course fee:-
2000/- (Module-wise instalment) for VJRC student (current/ex)
2500/- (Module-wise instalment) for external student /applicant
Content Marketing Essentials
Content definition, types, content writing tools
Content marketing definition, types (B2B and B2C)
AIDA model + Buyers journey (the importance of building a community)
Copywriting + Storytelling
Understanding buyer’s persona
Repurposing old content
Measuring and analyzing content
SEO Content Creation
What is SEO content?
Website web content architecture for SEO (landing pages + meta tags)
Keyword research and content optimization
Internal links + Backlinking
How to write SEO Content
Measuring and analyzing the result
Use of AI Tools for Content Creation
Social Media Content Creation & Marketing
Detailed analysis of the social media market and its reach
Using AI correctly for Marketing
Social Media Content creation
Community Management
Introducing community building and community management
Why is community management important?
Overview: Mission / Goal / Objective / Measurement / Value
Guidelines: Community Manager / Community
Strategy: Metrics / Survey / Content / Calendar / Onboarding
Communication: Direct / Indirect / Other platforms
Target audience: Gender / Profession / Literacy / Demography / Territory
Brand: Strategy / products / Visibility
Growth: Organic / Paid
Community Participation : Self Motivated / Motivation /Communication
Partnership : Within product / External
Trends : Creative Ideas / Activities
Content : Creation / Moderation
Crisis & Conflicts management
Performance Evaluation : Brand / Team Members / Community
Sustainability : Quality / Evergreen Ideas / Faith / Initiatives
Feedback : Positive / Negative / Improvements
Job Opportunities:-
Digital Marketing Intern
Digital Marketing Executive (Junior Level)
Digital Marketing Specialist (Assistant Level)
Digital Marketing Manager
Business Marketing Consultant
Placement:-
This training course is intended to impart knowledge to those who wish to learn the trade for personal/professional use. Successful candidates with good marks will be provided internships through their involvement in the projects of SB Digital Academy. Reference will be provided subject to the availability of any job in the known circle based on the performance of the candidate in the class, and the completion rate of the practical assignments as well as in the final examination.
Course Timings Details
Intake capacity:- 1-5 students/batch
*Please note batch will not start till it reaches the minimum number of student enrolments.Course commencement:- New Batch starts from July 2024
Class Timings (Day/Dates):-
Time Slot 1 (Weekend Morning Class):- Every Saturday & Sunday | 11:00 am - 1:00 pm (Admission Open)
Time Slot 2 (Weekend Night Class):- Every Sunday | 8:00 pm - 10:00 pm (Admission Open)
PERSONALIZED TRAINING IN 1:1 RATIO or small batches available for this course
For a detailed discussion, please Call or WhatsApp our Programme Coordinator
@ 9051980689
@ 9051980689
Give your Feedback regarding the course
COMPLETED session - SESSION 3 (SEP'22-JAN'23)
Programme type: Certificate (Certificate will be provided by the college)
Course Commencement: 3 September 2022
Course Completed: 31 January 2022
Course Completed: 31 January 2022
Intake Capacity: 20 (Maximum)
Mode: Live Online Classes with practical assignments on Google Meet/Zoom
Duration: 35 Days (35 lectures) (70 hours, 2 classes of 2-hour duration/week),
Hands-on Practical, 3 months Internship Facility with Live Projects included in the course package
Medium: English /Bengali/Hindi
Specialization:
Search Engine Optimization & Email Marketing
Search Engine Marketing
Social Media Marketing
Social Media advertisement
Content Marketing
Community Management
Search Engine Marketing
Social Media Marketing
Social Media advertisement
Content Marketing
Community Management
Description: Our full-fledged practical-oriented course will transform you into a full-stack Digital Marketing professional driving sustained growth in your website’s most critical marketing channel. You will master the many facets of SEO like keyword research, technical SEO, link building, analytics, Social Media Marketing, Content Marketing and much more with this internship-based training course.
Eligibility:
1st, 2nd , 3rd Year students of Vijaygarh Jyotish Ray College from any stream
Any External Student (minimum qualification 10+2) can apply
Must have a laptop/desktop with a standard/high-speed internet connection
Any External Student (minimum qualification 10+2) can apply
Must have a laptop/desktop with a standard/high-speed internet connection