Advanced Level Certification Course in SEARCH ENGINE OPTIMIZATION (SEO)
Become an industry-ready SEO specialist
25 days | Live Personalized Mentorship in Small Groups
Certificate from Vijaygarh Jyotish Ray College, Kolkata
Our full-fledged practical-oriented course will transform you into a full-stack SEO professional driving sustained growth in your website’s most critical marketing channel. You will master the many facets of SEO like keyword research, technical SEO, link building, analytics, and much more with this SEO training course.
SESSION DURATION: JANUARY-MAY 2024
In Collaboration with
Vijaygarh Jyotish Ray College
8/2 Bejoygarh, Jadavpur, Kolkata,
Pin-700032. West Bengal. India
Course Fee Structure
3000/- total fee (One-time down payment) for VJRC student (current)
3500/- total fee (One-time down payment) for external student /applicant
For a detailed discussion, please Call or WhatsApp our Programme Coordinator
@ 9051980689
@ 9051980689
Key Features of the course
5X higher live interaction with live online classes by industry experts
Learn Google’s popular tools like Google Analytics, Google Ads, Tag Manager, and Search Console
Get a full understanding of planning and marketing a website
Real-life industry-based projects to train with
Gain detailed insights on advanced web analytics
Focus on technical, mobile, and social strategies for increasing site traffic
Learn how to build SEO for targeted audiences through content localization, and optimizing for local search engines.
Discover techniques to optimize mobile-friendly websites, and leverage link-building activities to drive organic SEO traffic
Learn how to identify key SEO metrics and collect, interpret, validate, and report success to your clients and stakeholders.
Extra doubt clearing classes
Specialization
Search Engine optimization (Advanced)
Content marketing (Advanced)
Web analytics (Both GA-3 & GA-4 will be taught) (Advanced)
Keyword management and research (Advanced)
Website audit, management, and optimization (Advanced)
Search Engine Marketing (Google ads)
Google Tag Manager (Advanced)
Strategy Making in SEO
Email Marketing (Advanced)
Mobile App Marketing
Programme Type
Certificate Course (Certificates will be provided by Vijaygarh Jyotish Ray College, Kolkata)
Duration & Timing
25 Days (25 lectures)
(50 hours, 2 classes of 2-hour duration/week)
Mode of Teaching
Live Online Classes with practical assignments on Google Meet/Zoom
Medium of Instruction
English / Bengali / Hindi
Eligibility to apply:-
Anyone who has appeared for Higher Secondary (+12)examination in the previous or current year
Anyone pursuing under-graduation courses (any stream) from any college all over India
Anyone pursuing post-graduation courses (any stream) from any college all over India
Any Graduate/Post Graduate (any stream) from any college all over India
Any individual residing in India (any province) of any age
Anyone who wish to do specialization course in SEO
Must have a laptop/desktop with a standard/high-speed internet connection.
Mobile is optional as most of the practical assignments will require a desktop/laptop to complete.
Selection procedure:-
First come first serve basis
Evaluation Pattern:-
Online Test will be conducted
Practical Assignments & Theoretical Questions
Course Details:-
Digital Marketing Introduction
Importance of digital marketing
How can digital marketing be the ultimate tool for success for businesses?
Difference between traditional marketing and digital marketing
Web Properties (Planning & Creation & Maintenance)
Basic knowledge of the World Wide Web
Website Planning and Creation
Usability & user experience of a website
Introduction to SEO
What is SEO?
Importance of SEO in Digital Marketing
What is Search Engine & how does it work?
Google Algorithms
Keyword Research using Google Ad Keyword Planner & Other Tools
Introduction to SEO keyword research
Types of Keywords
Keyword Density
Performing Keyword Research
Competitor Analysis Overview
Google Keyword Planner
Google Analytics Tool for Analysing Your Site Performance
Google Analytics Overview
Setup Google Analytics
Understanding the reports
6. Webmaster SEO Tools
Setting up your Webmaster Tools for SEO
Submitting new URLs and checking for page status and indexing for SEO
Where your pages are ranking and page/query performance in SEO
7. On-Page SEO Techniques
On-page SEO introduction
Aspects of On-page technical SEO
Importance of Mobile Responsiveness
8. Off-Page SEO Techniques
Off-page SEO introduction
What is Page Rank? How to Improve PR?
What is Moz Domain Authority / Page Authority
How to Improve DA / PA?
Off-Page SEO & Link Building
Article Writing and submissions
9. Email Marketing
Email Marketing Intro
Email Marketing - MailChimp
MailChimp Campaigns
MailChimp Analytics
10. Content Optimization & Content Strategy
11. SEO For Ecommerce & Local Search
12. Useful Tools for SEO
13. Search Engine Marketing using Google Ads
14. Strategy Making, Trends, Reporting
15. Voice search
16. Mobile App Marketing
Job Opportunities:-
SEO Intern
SEO Executive
SEO Specialist
SEO Manager
Business Marketing Consultant
Digital Marketer
Marketing Analyst
Content Marketer
Placement:-
This training course is intended to impart knowledge to those who wish to learn the trade for personal/professional use. Successful candidates with good marks will be provided internships from the college’s end through their involvement in the Radio Kolkata channel/other projects. Reference will be provided subject to the availability of any job in the known circle based on the performance of the candidate in the class, and the completion rate of the practical assignments as well as in the final examination.
Course Timings Details
Intake capacity:- 5 - 10 students/batch
*Please note batch will not start till it reaches the minimum number of student enrolments.Course commencement:- New Batch starts from March 2024
Class Timings (Day/Dates):-
Time Slot 1 (Weekdays Evening Class):- Every Monday & Every Thursday | 5:00 pm - 7:00 pm (Admission Open)
Time Slot 2 (Weekdays Night Class):- Every Monday & Every Thursday | 8:00 pm - 10:00 pm (Admission Open)
PERSONALIZED TRAINING IN 1:1 RATIO or small batches available for this course
For a detailed discussion, please Call or WhatsApp our Programme Coordinator
@ 9051980689
@ 9051980689
Give your feedback regarding the course
COMPLETED session - SESSION 2 (MAY'22 - SEP'22)
Programme type: Certificate (Certificate will be provided by the college)
Course Commencement: 16 May 2022
Intake Capacity: 20 (Maximum)
Mode: Live Online Classes with practical assignments on Google Meet/Zoom
Duration: 25 Days (50 hours, 2 classes of 2 hours + discussion session duration/week)
Medium: English /Bengali/Hindi
Specialization:
Search engine optimization (On-page & Off-page techniques)
Content marketing
Web analytics
Keyword management and research
Website audit, management, and optimization
Website audit, management, and optimization
Description: This full-fledged practical-oriented course will transform you into a full-stack SEO professional driving sustained growth in your website’s most critical marketing channel. You will master the many facets of SEO like keyword research, technical SEO, link building, analytics, and much more with this SEO training course.
Eligibility:
Anyone who has appeared for Higher Secondary (+12)examination in the previous or current year
Anyone pursuing under-graduation courses (any stream) from any college all over India
Anyone pursuing post-graduation courses (any stream) from any college all over India
Any Graduate/Post Graduate (any stream) from any college all over India
Any individual residing in India (any province) of any age
(Must have a laptop/desktop with a standard/high-speed internet connection. Mobile is optional as most of the practical assignments will require a desktop/laptop to complete. )
(Must have a laptop/desktop with a standard/high-speed internet connection. Mobile is optional as most of the practical assignments will require a desktop/laptop to complete. )
Fee Structure:
INR 3000/- total fee (One-time) for VJRC student (ex-student as well as current)
INR 3500/- total fee (One time) for external student /candidate
(Discounted Fee) First Year Introductory Offer: INR 2000/- (One time) (for both VJRC students & external applicants)
Enrollment Fee: INR 200/- (will be deducted from the total course fee
COMPLETED session - SESSION 1 (FEB'22 - MAY'22)
Programme type: Certificate (Certificate will be provided by the college)
Course Commencement: 15 February 2022
Course Ended: 28 May 2022
Course Ended: 28 May 2022
Intake Capacity: 20 (Maximum)
Mode: Live Online Classes with practical assignments on Google Meet/Zoom
Duration: 25 Days (50 hours, 2 classes of 2 hours + discussion session duration/week)
Medium: English /Bengali/Hindi
Specialization:
Search engine optimization (On-page & Off-page techniques)
Content marketing
Web analytics
Keyword management and research
Website audit, management, and optimization
Website audit, management, and optimization
Description: This full-fledged practical-oriented course will transform you into a full-stack SEO professional driving sustained growth in your website’s most critical marketing channel. You will master the many facets of SEO like keyword research, technical SEO, link building, analytics, and much more with this SEO training course.
Eligibility:
Anyone who has appeared for Higher Secondary (+12)examination in the previous or current year
Anyone pursuing under-graduation courses (any stream) from any college all over India
Anyone pursuing post-graduation courses (any stream) from any college all over India
Any Graduate/Post Graduate (any stream) from any college all over India
Any individual residing in India (any province) of any age
(Must have a laptop/desktop with a standard/high-speed internet connection. Mobile is optional as most of the practical assignments will require a desktop/laptop to complete. )
(Must have a laptop/desktop with a standard/high-speed internet connection. Mobile is optional as most of the practical assignments will require a desktop/laptop to complete. )