Certification Course in Content Writing & Content Marketing (ENGLISH)

Become an industry-ready content-writing expert
35 days | Live Personalized Mentorship in Small Groups
Certificate from SB Digital Academy, Kolkata

Our full-fledged practical-oriented Content Writing & Content Marketing course is meant for students who wish to make a career in this field. The syllabus is designed to equip students to understand, polish, and sharpen their writing skills to become competent web content developers.

SESSION DURATION: JULY - NOVEMBER 2024

NEW BATCH STARTS FROM
JULY 2024

TOTAL COURSE FEE
6500/- INR

For detailed discussion please Call or WhatsApp our Programme Coordinator Miss. Sayantani Banerjee
@ 9051980689

Key Features of the course

Specialization

Programme Type

Certificate Course (Certificates will be provided by SB Digital Academy, Kolkata)

Duration & Timing

35 Days  (35 lectures)
(70 hours, 1 class of 2-hour duration/week)

Mode of Teaching

Live Online Classes with  practical assignments on Google Meet/Zoom

Medium of Instruction

English

Eligibility to apply:- 

Selection Procedure:- 

Course Details

Total Lectures = 35 | Total Assignments = 36 | Total Marks = 400 

Module 1: Basics of Content writing 

a. The Concept of Content Writing and its relevance in   the Digital Marketing

b. Role and Functions of Content Writers

c. Print and Web Content Writing

d. Scope and Types of Content Writing

Total Lectures = 1 | Total Assignments = 1 | Total Marks = 10

Module 2: Principles and processes of content writing

Total Lectures = 1 | Total Assignments = 1 | Total Marks = 20

Module 3: Types of Content Writing 

a. Creative Content Writing

Total Lectures = 4 | Total Assignments = 4 | Total Marks = 40

b. Technical Content Writing

Total Lectures = 8 | Total Assignments = 8 | Total Marks = 80

c. Research Writing

Total Lectures = 2 | Total Assignments = 2 | Total Marks = 20

d. Academic Content Writing

Total Lectures = 4 | Total Assignments = 9 | Total Marks = 90

e. Copywriting

Total Lectures = 1 | Total Assignments = 2 | Total Marks = 20

f. Email Content Writing

Total Lectures = 1 | Total Assignments = 1 | Total Marks = 10

Module 4: Basics of Content Marketing

a. Types of Content Format

i. Visual Content

Total Lectures = 2 | Total Assignments = 2 | Total Marks = 20

ii. Interactive Content

Total Lectures = 2 | Total Assignments = 2 | Total Marks = 20

b. Steps to Create a Content Marketing Strategy

Total Lectures = 3 | Total Assignments = 1 | Total Marks = 30

Module 5: Digital Platforms used for Content Marketing 

Total Lectures = 1 | Total Assignments = 1 | Total Marks = 20


Module 6: Language & Internet Skills

a. Basic Grammar & Comprehension

b. Tools used for Content Writing

c. Tools used for Content Marketing

Total Lectures = 5 | Total Assignments = 2 | Total Marks = 20

Evaluation Pattern:- 

Online Test will be conducted

Job Opportunities/Placement:-

This training course is intended to impart knowledge to those who wish to learn the trade for personal/professional use. Successful candidates with good marks will be provided internships through their involvement in the projects of SB Digital Academy. Reference will be provided subject to the availability of any job in the known circle based on the performance of the candidate in the class, and the completion rate of the practical assignments as well as in the final examination.

Course Timings Details

PERSONALIZED TRAINING IN 1:1 RATIO or small batches available for this course

For detailed discussion please Call or WhatsApp our Programme Coordinator Miss. Sayantani Banerjee
@ 9051980689