Module 1: Basics of Content writing 

a. The Concept of Content Writing and its relevance in   the Digital Marketing

b. Role and Functions of Content Writers

c. Print and Web Content Writing

d. Scope and Types of Content Writing

Total Lectures = 1 | Total Assignments = 1 | Total Marks = 10

Module 2: Principles and processes of content writing

1. • Planning your writing - Getting the brief

   • Ideating & Researching your content 

   • Structuring & Formatting written work

   • Writing Styles - Fiction/Non-Fiction

   • Grammar, spelling and vocabulary

   • Editing and Proof-Reading—following company style sheet, grammar, copy flow, restructuring, market research

   • Evidence, plagiarism and referencing

   • Corporate Communications -- Writing for business to business (B2B), business to consumer (B2C), – focus on language, jargon, writing style, target audience, formal and informal language

   • Tools of Trade

Total Lectures = 1 | Total Assignments = 1 | Total Marks = 20

Module 3: Types of Content Writing 

a. Creative Content Writing

1. • Story/Fiction Writing

   • Dialogue Writing 

   • Script Writing

   • Article/Blog Writing

Total Lectures = 4 | Total Assignments = 4 | Total Marks = 40

b. Technical Content Writing

1. • User Manuals

   • Standard Operating Procedures (SOP)

   • Case Studies & White Papers

   • API Documentation

   • Press Releases 

   • Company Documents 

   • Annual Reports

   • Business Plans

Total Lectures = 8 | Total Assignments = 8 | Total Marks = 80

c. Research Writing

1. • Descriptive

   • Analytical

   • Persuasive

   • Critical

Total Lectures = 2 | Total Assignments = 2 | Total Marks = 20

d. Academic Content Writing

1. • Study Materials Writing

   • Question Bank Writing

   • Text Book Writing

   • Workbook Writing

   • Tutorials Writing

   • Courseware Creation

   • Academic Guidelines Writing

   • E-learning

   • Rubrics

Total Lectures = 4 | Total Assignments = 9 | Total Marks = 90

e. Copywriting

1. • What is copywriting?

   • How to write copy that sells?

   • Copywriting for Social Media Marketing

   • Copywriting for the Advertisement

Total Lectures = 1 | Total Assignments = 2 | Total Marks = 20

f. Email Content Writing

1. • What are emails?

   • Examples of Impactful Email content

   • Email Content Writing Procedure

Total Lectures = 1 | Total Assignments = 1 | Total Marks = 10

Module 4: Basics of Content Marketing

a. Types of Content Format

i. Visual Content

• Website Content

• Blog Content

• Infographics- Importance and relevance

• Images, Screenshots

• Videos, Memes, GIFs

• Product Demonstrations

• Checklist

• Podcasts

• E-books/PDFs

• Presentations

Total Lectures = 2 | Total Assignments = 2 | Total Marks = 20

ii. Interactive Content

• Quizzes

• Polls

• Calculators and Tools

• Interactive Infographics

• Image Sliders

• Games

• Interactive Maps

• Interactive Webinars

• Interactive Film and Video

Total Lectures = 2 | Total Assignments = 2 | Total Marks = 20

b. Steps to Create a Content Marketing Strategy

• Step 1. Set Your Mission and Your Goals

• Step 2. Establish Your KPIs

• Step 3. Know Your Audience

• Step 4. Assess Your Current Position

• Step 5. Figure Out the Best Content Channels

• Step 6. Decide on Content Types

• Step 7. Identify and Allocate Resources

• Step 8. Create a Content Calendar

• Step 9. Create Content

• Step 10. Distribute, and Market

• Step 11. Measure Results

Total Lectures = 3 | Total Assignments = 1 | Total Marks = 30

Module 5: Digital Platforms used for Content Marketing 

• Blogging Platform

• Social Media Platforms

• Guest Blogging

• Ghost Blogging

• Paid Content Writing

Total Lectures = 1 | Total Assignments = 1 | Total Marks = 20

Module 6: Language & Internet Skills

a. Basic Grammar & Comprehension

b. Tools used for Content Writing

c. Tools used for Content Marketing

Total Lectures = 5 | Total Assignments = 2 | Total Marks = 20