Certification Course in Content Writing & Content Marketing (ENGLISH)
Become an industry-ready content-writing expert
35 days | Live Personalized Mentorship in Small Groups
Certificate from SB Digital Academy, Kolkata
Our full-fledged practical-oriented Content Writing & Content Marketing course is meant for students who wish to make a career in this field. The syllabus is designed to equip students to understand, polish, and sharpen their writing skills to become competent web content developers.
SESSION DURATION: JULY - NOVEMBER 2024
For detailed discussion please Call or WhatsApp our Programme Coordinator Miss. Sayantani Banerjee
@ 9051980689
@ 9051980689
Key Features of the course
5X higher live interaction with live online classes by industry experts
Learn to write 10+ content types and start earning with online projects
Skill to translate thoughts into words that attract readers
Experience professional content writing as per current industry standards
Real-life industry-based projects to train with
Develop essential language skills to write content
The technical know-how of launching basic websites and personal blogs
Develop research skills to be able to write on any topic
Develop skills to identify potential target audience persona for your Content
Build an effective content strategy to reach and engage your target audience
Extra doubt clearing classes
Specialization
Web Content Writing
Blogging
Editing
Content Creation
SEO & Keyword Research for Content Writing
Copywriting for Social Media
Business Writing
Product Description
Content Marketing
Yoast SEO
Language skills
Content For Email Writing
Programme Type
Certificate Course (Certificates will be provided by SB Digital Academy, Kolkata)
Duration & Timing
35 Days (35 lectures)
(70 hours, 1 class of 2-hour duration/week)
Mode of Teaching
Live Online Classes with practical assignments on Google Meet/Zoom
Medium of Instruction
English
Eligibility to apply:-
Anyone who has appeared for Higher Secondary (+12)examination in the previous or current year
Anyone pursuing under-graduation courses (any stream) from any college all over India
Anyone pursuing post-graduation courses (any stream) from any college all over India
Any Graduate/Post Graduate (any stream) from any college all over India
Any individual residing in India (any province) of any age
Must have excellent writing skills in English with minimum grammatical flaws
Must have a laptop/desktop/mobile with a standard/high-speed internet connection
Selection Procedure:-
Through Admission Test in English Grammar & Composition
Selected Candidates will get the chance to enrol with INR 200/- fee
Course Details
Total Lectures = 35 | Total Assignments = 36 | Total Marks = 400
Module 1: Basics of Content writing
a. The Concept of Content Writing and its relevance in the Digital Marketing
b. Role and Functions of Content Writers
c. Print and Web Content Writing
d. Scope and Types of Content Writing
Total Lectures = 1 | Total Assignments = 1 | Total Marks = 10
Module 2: Principles and processes of content writing
Planning your writing - Getting the brief
Ideating & Researching your content
Structuring & Formatting written work
Writing Styles - Fiction/Non-Fiction
Grammar, spelling and vocabulary
Editing and Proof-Reading—following company style sheet, grammar, copy flow, restructuring, market research
Evidence, plagiarism and referencing
Corporate Communications -- Writing for business to business (B2B), business to consumer (B2C), – focus on language, jargon, writing style, target audience, formal and informal language
Tools of Trade
Total Lectures = 1 | Total Assignments = 1 | Total Marks = 20
Module 3: Types of Content Writing
a. Creative Content Writing
Story/Fiction Writing
Dialogue Writing
Script Writing
Article/Blog Writing
Total Lectures = 4 | Total Assignments = 4 | Total Marks = 40
b. Technical Content Writing
User Manuals
Standard Operating Procedures (SOP)
Case Studies & White Papers
API Documentation
Press Releases
Company Documents
Annual Reports
Business Plans
Total Lectures = 8 | Total Assignments = 8 | Total Marks = 80
c. Research Writing
Descriptive
Analytical
Persuasive
Critical
Total Lectures = 2 | Total Assignments = 2 | Total Marks = 20
d. Academic Content Writing
Study Materials Writing
Question Bank Writing
Text Book Writing
Workbook Writing
Tutorials Writing
Courseware Creation
Academic Guidelines Writing
E-learning
Rubrics
Total Lectures = 4 | Total Assignments = 9 | Total Marks = 90
e. Copywriting
What is copywriting?
How to write copy that sells?
Copywriting for Social Media Marketing
Copywriting for the Advertisement
Total Lectures = 1 | Total Assignments = 2 | Total Marks = 20
f. Email Content Writing
What are emails?
Examples of Impactful Email content
Email Content Writing Procedure
Total Lectures = 1 | Total Assignments = 1 | Total Marks = 10
Module 4: Basics of Content Marketing
a. Types of Content Format
i. Visual Content
Website Content
Blog Content
Infographics- Importance and relevance
Images, Screenshots
Videos, Memes, GIFs
Product Demonstrations
Checklist
Podcasts
E-books/PDFs
Presentations
Total Lectures = 2 | Total Assignments = 2 | Total Marks = 20
ii. Interactive Content
Quizzes
Polls
Calculators and Tools
Interactive Infographics
Image Sliders
Games
Interactive Maps
Interactive Webinars
Interactive Film and Video
Total Lectures = 2 | Total Assignments = 2 | Total Marks = 20
b. Steps to Create a Content Marketing Strategy
Step 1. Set Your Mission and Your Goals
Step 2. Establish Your KPIs
Step 3. Know Your Audience
Step 4. Assess Your Current Position
Step 5. Figure Out the Best Content Channels
Step 6. Decide on Content Types
Step 7. Identify and Allocate Resources
Step 8. Create a Content Calendar
Step 9. Create Content
Step 10. Distribute, and Market
Step 11. Measure Results
Total Lectures = 3 | Total Assignments = 1 | Total Marks = 30
Module 5: Digital Platforms used for Content Marketing
Blogging Platform
Social Media Platforms
Guest Blogging
Ghost Blogging
Paid Content Writing
Total Lectures = 1 | Total Assignments = 1 | Total Marks = 20
Module 6: Language & Internet Skills
a. Basic Grammar & Comprehension
b. Tools used for Content Writing
c. Tools used for Content Marketing
Total Lectures = 5 | Total Assignments = 2 | Total Marks = 20
Evaluation Pattern:-
Online Test will be conducted
Practical Assignments
Theoretical Questions will be asked
Job Opportunities/Placement:-
This training course is intended to impart knowledge to those who wish to learn the trade for personal/professional use. Successful candidates with good marks will be provided internships through their involvement in the projects of SB Digital Academy. Reference will be provided subject to the availability of any job in the known circle based on the performance of the candidate in the class, and the completion rate of the practical assignments as well as in the final examination.
Course Timings Details
Intake capacity:- 1-5 students/batch
*Please note batch will not start till it reaches the minimum number of student enrolments.Course commencement:- New Session starting from July 2024
Class Timings (Day/Dates):-
Time Slot 1 (Weekdays Morning Class):- Every Monday & Thursday | 9:30 am - 11:30 am (Admission open)
Time Slot 2 (Weekdays Morning Class):- Every Tuesday & Friday | 9:30 am - 11:30 am (Admission open)
PERSONALIZED TRAINING IN 1:1 RATIO or small batches available for this course
For detailed discussion please Call or WhatsApp our Programme Coordinator Miss. Sayantani Banerjee
@ 9051980689
@ 9051980689